TRIED TO FIT INTO THE BOX AND ENDED UP DESIGNING MY OWN UNIVERSE.
Hey dear, I’m Puck. Entrepreneur, fashion junkie, brand builder, and nature addict. I bounce between Switzerland and The Netherlands, chasing freedom, beauty, and big ideas. I build brands that don’t just look good, they make you feel something. For those who want it all — without losing themselves
At 22, I launched Prestage magazine — my first baby and a pure passion project. No investors, no blueprint, just a deep love for fashion and storytelling. Prestage was the independent fashion magazine where we celebrated young and upcoming talents, shining a light on the creatives shaping culture from the inside out. We were sold from New York to Tokyo, and psst, Chanel was our very first advertiser. Still proud of that one.
In 2019, I founded Elfin. A platform built for the modern woman who’s ready to take control of her money and her future. It was where financial empowerment met soul, helping thousands of women start investing and build wealth on their own terms. In 2025, I made my exit — but Elfin will always be one of my proudest creations. A community, a movement, and a game-changer for so many.
Money talk, but make it feel good. Financial Selfcare isn’t just about saving or investing, it’s about creating a relationship with money that feels empowering, not exhausting. This book breaks down finances in a way that’s simple, soulful, and, yes, even fun. Because wealth isn’t just about numbers. It’s about freedom.
No filters, no fluff — just me, my thoughts, and the realness behind entrepreneurship, life, and everything in between. My blog is where I share the highs, the lows, and the messy middle. From brand-building tips to personal reflections, it’s all here — honest, and straight from the heart. Go and check it out, and the best part? Subscribe for free.
